The tips and practices to keep in mind when you build your personal brand
‘Personal Branding Tips, Practices, and Keys’ is part 3 of our three-part ‘Personal Branding’ mini-series by Workezy.com, you can check out the other parts below:
We have reached the final part of our ‘Personal Branding’ mini-series. I hope you have found it useful young freelancer. To put the cherry on top, here are some tips, practices, and keys to polish off your online presence.
Keep the content that you put out there short, see your personal brand as the start to the conversation – not the end of it. You don’t need to include every relevant detail about you or your work in everything you do. Make sure your content gets its point across straight, this open-ended nature will leave room for questions and further conversation; boosting your engagement.
As you may recall we covered in the previous two parts of the mini-series, splashing a bit of personality into your online presence is imperative to having a well-rounded personal brand. Telling stories about you and your life experiences, be them humourous or haunting, will give your audience a chance to relate to you.
Providing them with the chance to feel empathy among you is going to help build your audience, strengthen your online presence, and keeppeople interested in you as a character.
Yes, this may be a little weird for you at first, but getting over this uncomfortability is going to prove beneficial for your brand. There is no doubt that the most powerful part of your brand is your face. Personality and achievements are important too, however, these things are then what’s attributed to your face. There’s a reason why companies pay top-dollar for influencers just to show their face in a commercial or an event.
Putting your face out there is going to bring warmth to your brand. People want to communicate with people, so showing your face in your content is going to establish the human-connection. Your audience is likely to respond better to you if they can see you.
Monitor your Content’s Performance
You don’t need an Ivy-League degree in analytics to monitor your social media performance. Tools like Buffer – which we covered in part 2 – will help you track the performance of your content.
- Which kind of content does best?
- What sought of content drives the most engagement?
- Which days of the week are most successful for posting?
- What platforms are you doing better on than others?
These are a handful of questions you can ask yourself in determining what content is progressing your online presence, and what is stagnating it.
Being vulnerable simple means being yourself, without bluffing about how great – or pathetic – you are. It brings comfortability and realness to your audience; which is not only welcome but refreshing in an age of peacocking.
Putting yourself out there will be a little scary at first, and you’re likely to experience Imposter Syndrome in which you will feel like you are not showcasing the real you. But showcasing your vulnerability, authenticity, and value is going to make you an attractive freelancer to many, many clients.
Use your Experience to your Advantage
What were you doing before freelance? Maybe you were freelancing but in a different field? Whatever your past work experience is, make sure you use it to your advantage. Talk about what you learned in your previous work, show them how it gives you a certain edge to your work. Your experience is a great differentiator from the other freelancers in your field.
Don’t fall into the trap of thinking that any past experience you’ve had was a waste, you’ll find that the opposite of this is true. Maybe you worked customer service at a corporate company before you became a freelance designer, you can show your audience and clients that this means that you know how to handle work-related issues whilst consoling the complainer. Maybe it’s a lot closer to home, perhaps you worked as an event manager at a company, but now do freelance event managing, you can show them that your past experience is of the utmost relevance and expertise.
Use your past experience to your advantage!
The Key Takeaway
It’s been a long one, but your all the better for reading through it now. I hope you have found it useful, and remember young freelancer; Value & Authenticity!
If you would like to read the earlier additions on Personal Branding. You can check out the other parts of the mini-series here: